He’s a pimp and he’s swift. He’s an appearance on a track that portrays a classy way to be gangsta. He’s a man whose ferocious beard should not be mocked unless asking for a beat down. He is Rick Ross, and I’m not sure if you got the word, but he is “tha boss.”
From 2006’s Port of Miami to 2008’s Trilla, Rick Ross has collectively gathered enough fame to release his third – and most mature – album, Deeper Than Rap. He has appeared on innumerable tracks with names like DJ Khaled, Ludacris, T-Pain and many others, spreading his master swag for others to intertwine with.
Although many say Deeper Than Rap is Ross’s best album yet, and even he mentioned it is “the best music” of his career, sales of this album have yet to show.
He begins the album with a pretty crucial move by making “Mafia Music” number one on his track. If you don’t know what I mean, just listen to it. It is a personal dis track to 50 Cent, speaking of Ross’s rise to the top and how “homicide is humor and nigga you lookin’ funny.” Ha, why can’t everyone just get along, huh?
“Maybach Music 2” is one of my favorites. It features T-Pain, Lil Wayne and Kanye West, a triple punch crew that could kill any beat together. The beat alone in this song is hot with multiple forms of percussion and the yacht club feel. You can tell this is one confident song with four cocky rappers throwin’ down all over it. Ross was quoted on MTV saying he believes rappers such as Lil Wayne, Kanye, Birdman and Jay-Z are on top of the throne and he can only hope to compete with them. Including some of these “throne” rappers is a good move for him.
That sweet percussion, fly white suits and sensational Miami sunset that play in the music video for “Magnificent” are catchy, snazzy and winners for sure. Ross’s first official single off of Deeper Than Rap features John Legend and was a noble move for the album. I predict this will be a Summer 2009 song for most rap heads.
Following “Magnificent” on the album is “Yacht Club” featuring Magazeen, another song to blast while lying on the beach this summer. Magazeen, a new reggae artist, puts a flare on the song with a Jamaican touch that meshes rather well with Rick Ross’s dynamic beats.
And speaking of dynamic beats, I think it is safe to say that almost every song on this album has a potent beat in its own way. Granted, songs like “Usual Suspect” and “Rich Off Cocaine” sound similar, but that doesn’t mean they don’t have a decent pulse, right?
Buying the Deeper Than Rap Deluxe Version might be a disappointment. You get two music videos that you could just YouTube and a not-so-great song entitled “Cigar Music.” There is just nothing special about it. Simple as that.
A few other songs that are low on the totem pole would be the vexing hook on “Valley of Death,” “Gunplay” featuring…well, Gunplay, and “Murder Miami” featuring Foxy Brown. Now that sounds like it was made about a decade ago; it doesn’t keep up with the intricacy of today’s rap.
Consider most of the tracks on this album that feature other rappers, including Rick Ross and Ne-yo’s “Bossy Lady,” “Lay Back” with the infamous Robin Thicke and the women-catcher “All I Really Want” with The-Dream. They are at least worth a one-time listen, if not more.
Deeper Than Rap has given me a second view on Rick Ross. He stepped up his game and hopefully others will see that. Let’s do what we can to keep this big, phat teddy bear out of his correctional officer uniform.
Posted by Mike Denslow at May 04, 2009 11:38 PM